Ad Campaigns

Each year Utah’s Hogle Zoo creates strategic advertising campaigns to promote new exhibits, programs and to remind our varied audiences that the Zoo is a wonderful place to commune with the natural world or to simply enjoy a relaxing escape from the mundane.   Over the years, we have been privileged to work with nationally-renowned artists and illustrators.  Their collective works have been showcased on street banners, the map and event brochures guests receive at entry, posters, TV, outdoor and transit advertising.  We’ve received inquiries over the years as to who created these attractive illustrations so we thought we’d share their names and a few samples of their work with you.  For additional information about the Zoo’s award-winning advertising campaigns, feel free to contact Hogle Zoo’s Marketing Department.

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2012 Campaign

This campaign highlighted the opening Rocky Shores in conjunction with our ad agency Richter 7.


2011 Campaign

This campaign was created by our ad agency Richter 7.


2010 Campaign

This campaign was created by our ad agency Richter 7.


2009 Campaign

This campaign was created by artist Michael Slack in conjunction with our ad agency Richter 7.


2008 Campaign

This campaign was created by artist Michael Slack in conjunction with our ad agency Richter 7.


2007 Campaign

This campaign highlighted the opening Ghost of the Bayou with art work by Greg Newbold in conjunction with our ad agency Richter 7.


2006 Campaign

This campaign highlighted the opening Asian Highlands with art work by Bill Mayer in conjunction with our ad agency Richter 7.


2004 Campaign

This campaign was created by artist Michael Bartalos in conjunction with our ad agency Richter 7.


2600 East Sunnyside Avenue | Salt Lake City, Utah 84108 | (801) 584-1700