HOLIDAY ZOOLIGHTS ADVERTISING SHINES BRIGHTLY AT UTAH TOURISM AWARDS
Posted On Friday, May 22, 2009
(Salt Lake City, UT) -On May 15, 2009, the Utah Tourism Industry Coalition and Utah Office of Tourism awarded Utah's Hogle Zoo with three Marketing and Advertising Contest awards for their summer and winter 2008 television and radio ad campaigns, including the top Best of Show award for the Zoo's ZooLights! television spot. This is the first time since the inception of the Best of Show category that one organization has won the award in two consecutive years.
Hogle Zoo has won 12 Utah Tourism Advertising & Marketing awards in the past three years, two of which have been the award for Best in Show. This year, Hogle Zoo won Best TV Ad (ZooLights!) and Best Radio Spot (Cow Zoo) in the category of Annual Budgets under $250,000. The third and most prestigious Best of Show award was selected from all of this year's entrants, regardless of budget. Currently, Hogle Zoo has taken home more Utah Tourism Advertising & Marketing awards since 2006 than any other Utah organization or attraction.
Brad Parkin, Hogle Zoo Associate Director of Marketing Services was there to accept the award in front of other Utah marketing peers. "We take great pride in inspiring cutting edge advertising that is fun, informative and that cuts through the clutter," said Parkin. "To be recognized by the State Office of Tourism and the Utah Tourism Industry Coalition for these efforts is very gratifying; After all, we are Utah's Hogle Zoo." Recognition should also be given to Hogle Zoo's marketing staff and the creative team at Richter7 Ad Agency who created the winning entries.
Visit Hogle Zoo online at www.hoglezoo.org or for more information, contact Community Relations Coordinator Holly Braithwaite by email at email@example.com or call (801) 584-1729.
About the Association of Zoos & Aquariums:
Utah's Hogle Zoo is one of only 218 institutions accredited by the Association of Zoos & Aquariums (AZA). Look for the AZA logo whenever you visit a zoo or aquarium as your assurance that you are supporting a facility dedicated to providing excellent care for animals, a great experience for you, and a better future for all living things. AZA is a leader in global wildlife conservation, and your link to helping animals in their native habitats. For more information visit www.aza.org.
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