HOLIDAY ZOOLIGHTS ADVERTISING SHINES BRIGHTLY AT UTAH TOURISM AWARDS




(Salt Lake City,
UT) -On May 15, 2009, the Utah Tourism Industry Coalition and Utah
Office of Tourism awarded Utah’s
Hogle Zoo with three Marketing and Advertising Contest awards
for their summer
and winter 2008 television and radio ad campaigns, including the top Best of Show award for the Zoo’s ZooLights! television spot. This is the first
time since the inception of the Best of Show category that one organization
has won the award in two consecutive years.

 

 
Hogle Zoo has won 12 Utah Tourism Advertising &
Marketing awards in the past three years, two of which have been the award for Best in Show. This year, Hogle Zoo won
Best TV Ad (ZooLights!) and Best Radio Spot (Cow Zoo) in the
category of Annual Budgets under $250,000. The third and most prestigious Best of Show award was selected from all
of this year’s entrants, regardless of budget.
Currently, Hogle Zoo has taken
home more Utah Tourism Advertising & Marketing awards since 2006 than any
other Utah
organization or attraction.

 

 
Brad Parkin, Hogle Zoo Associate Director of Marketing Services
was there to accept the award in front of other Utah marketing peers. "We take great
pride in inspiring cutting edge advertising that is fun, informative and that
cuts through the clutter," said Parkin. "To be recognized
by the State Office of Tourism and the Utah Tourism Industry Coalition for
these efforts is very gratifying; After all, we are Utah‘s Hogle Zoo." Recognition should also be given to Hogle Zoo’s marketing staff and the
creative team at Richter7 Ad Agency who created the winning entries.

 

 
Visit Hogle Zoo online at www.hoglezoo.org or for more information,
contact Community Relations Coordinator Holly Braithwaite by email at hbraithwaite@hoglezoo.org or call
(801) 584-1729.

 

 
About the Association
of Zoos & Aquariums:

Utah’s Hogle Zoo is one of only 218 institutions
accredited by the Association of Zoos & Aquariums (AZA).  Look for the AZA logo whenever you visit a
zoo or aquarium as your assurance that you are supporting a facility dedicated
to providing excellent care for animals, a great experience for you, and a
better future for all living things.  AZA
is a leader in global wildlife conservation, and your link to helping animals
in their native habitats. For more information visit www.aza.org.

 

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