UTAH’S HOGLE ZOO WINS INTERNATIONAL HONORS FOR PRINT AND RADIO ADS




(Salt
Lake City, UT) –Not only did November 2008 show Hogle Zoo’s public popularity
with 72% passing of a Salt Lake County bond initiative, but that very same
month also brought international industry recognition to the Zoo. On November
17, 2008 in Orlando, Florida, the International Association of Amusement
Parks and Attractions (IAAPA) Brass Ring ceremony honored Hogle Zoo with two
Brass Ring awards for their ZooLights! 2007 print ad and summer 2008 radio
commercial.

 
Founded
nearly a century ago, IAAPA is the premiere worldwide organization for the
attractions industry. As part of their dedication to the preservation and prosperity of this highly
specialized industry, the Brass Ring ceremony is a way to recognize
attractions
globally for outstanding creativity and excellence ten
marketing categories. This year, Hogle Zoo was only one of a few parks
and attractions honored with multiple awards.

 
Brad
Parkin, Hogle Zoo Associate Director, Marketing Services was in Orlando to
accept the award. “Being recognized with these awards means a tremendous
amount to the Zoo. It means that our hard work is noticed and appreciated,
which also resonates with other marketing professionals throughout the world,”
said Parkin. “We also recognize the creative talents of our ad agency, Richter
7.”

 

 
Winners in the PRINT ADVERTISEMENT category are as
follows:

Class 1
Utah’s Hogle Zoo—Salt Lake City, UT, USA
Class 2
Capilano Suspension Bridge—Vancouver, British Columbia, Canada
Class 3
Calgary Zoo—Calgary, Alberta, Canada
Class 4
Santa Cruz Beach Boardwalk—Santa Cruz, CA, USA

 

 
Winners in the RADIO COMMERCIAL category are as
follows:

Class 1
Utah’s Hogle Zoo—Salt Lake City, UT, USA
Class 2
Six Flags New England—Agawam, MA, USA
Class 3
San Diego Zoo’s Wild Animal Park—San Diego, CA, USA
Class 4
Six Flags Magic Mountain—Los Angeles, CA, USA

 

 
IAAPA has recognized Hogle Zoo for
their marketing excellence five of the last six years. Hogle Zoo is one of only
a handful of worldwide attractions to be honored with these awards. 

 

 
Visit Hogle Zoo online at www.hoglezoo.org or contact Community
Relations Coordinator Holly Braithwaite by email at hbraithwaite@hoglezoo.org or call
(801) 584-1729.

 

 
About the Association
of Zoos & Aquariums:

Utah’s Hogle Zoo is one of
only 218 institutions accredited by the Association of Zoos & Aquariums
(AZA).  Look for the AZA logo whenever
you visit a zoo or aquarium as your assurance that you are supporting a facility
dedicated to providing excellent care for animals, a great experience for you,
and a better future for all living things. 
AZA is a leader in global wildlife conservation, and your link to
helping animals in their native habitats. For more information visit www.aza.org.
# # #