Zoo Wins Top Utah Tourism Honors

(Salt Lake City, UT) – On May 14, 2008 in Salt Lake
City, the Utah Tourism
Industry Coalition and Utah Office of Tourism awarded
Utah’s Hogle Zoo with
four awards for their summer 2007 "Ghost of the Bayou"
marketing campaign,
including the top "Best of Show" award. This is the third
consecutive year
Hogle Zoo has taken home honors from the Utah Office of
Tourism.

Hogle Zoo won three of the awards for Best TV Ad (Ghost of the
Bayou- Eye),
Best Radio Spot (Ghost of the Bayou- Trailer) and Best Specialty
Item,
Poster (Asian Highlands- Scared Dog) in the category of Annual Budgets
under
$250,000. The prestigious Best of Show award was selected from all of
this
year’s entrants, regardless of budget.

Brad Parkin, Hogle Zoo
Associate Director of Marketing Services was there to
accept the award in
front of other Utah marketing peers. "We take great
pride in creating
marketing programs that are insightful and
attention-getting," said Parkin.
"To be recognized by the State Office of
Tourism and the Utah Tourism
Industry Coalition for these efforts is very
gratifying. After all, this is
Utah’s Hogle Zoo." Recognition should also be
given to the creative team at
Richter7 who created the winning entries.

Visit Hogle Zoo online at www.hoglezoo.org or for more
information, contact Community Relations Coordinator Holly Braithwaite by
email or call (801) 584-1729.

About the Association of Zoos &
Aquariums:
Utah’s Hogle Zoo is one of only 216 accredited by the Association
of Zoos &
Aquariums (AZA).  Look for the AZA logo whenever you visit a
zoo or aquarium
as your assurance that you are supporting a facility
dedicated to providing
excellent care for animals, a great experience for
you, and a better future
for all living things.  AZA is a leader in global
wildlife conservation, and
your link to helping animals in their native
habitats. For more information
visit www.aza.org.